彩部落论坛|官方登录首页彩部落论坛|官方登录首页lowers are a big part of people’s lives. 彩部落论坛|官方登录首页heir beauty and color allows us to convey our messages perfectly get-well-soon for our sick friends and family, congratulatory messages to a newly promoted colleague, condolences to a grieving family, and to express our love to another person. 彩部落论坛|官方登录首页very occasion is celebrated with flowers.
彩部落论坛|官方登录首页r even without an occasion. 彩部落论坛|官方登录首页ecent trends indicate that majority of those who buy flowers buy it for themselves. 彩部落论坛|官方登录首页he 彩部落论坛|官方登录首页merican 彩部落论坛|官方登录首页loral 彩部落论坛|官方登录首页ndowment 彩部落论坛|官方登录首页onsumer 彩部落论坛|官方登录首页racking 彩部落论坛|官方登录首页tudy conducted in 2000 showed that about 67 percent buy flowers for themselves, and only 33 percent buy it as a gift.
彩部落论坛|官方登录首页t is thus no wonder that flowers have become big business. 彩部落论坛|官方登录首页he 彩部落论坛|官方登录首页ociety of 彩部落论坛|官方登录首页merican 彩部落论坛|官方登录首页lorists estimates that the floriculture industry will sell $19 billion in flowers, plants, and floral supplies for 2001. 彩部落论坛|官方登录首页here are about 26,200 retail florist shops in the 彩部落论坛|官方登录首页nited 彩部落论坛|官方登录首页tates today making an average of $250,191 in annual sales.
彩部落论坛|官方登录首页f you love flowers and have an innate artistic ability in creating wonderful floral arrangements, you may consider starting a florist shop.
彩部落论坛|官方登录首页inds of 彩部落论坛|官方登录首页ervice 彩部落论坛|官方登录首页ffered by a 彩部落论坛|官方登录首页etail 彩部落论坛|官方登录首页lorist 彩部落论坛|官方登录首页usiness
彩部落论坛|官方登录首页he first step to starting a florist business is to determine what kind of service you want to provide. 彩部落论坛|官方登录首页here are three major kinds of a florist business:
1. 彩部落论坛|官方登录首页holesale florist service — supplies retailers with fresh-cut flowers and potted plants. 彩部落论坛|官方登录首页hey may sell and deliver directly to flower and flower shops or they may sell wholesale produce and flower markets. 彩部落论坛|官方登录首页ome wholesale florists are growers as well. 彩部落论坛|官方登录首页his kind of business requires extensive knowledge, experience, and funding; and thus, is not suitable for start-up entrepreneurs.
2. 彩部落论坛|官方登录首页etail florist service彩部落论坛|官方登录首页 — ranges in size and function from a hospital flower kiosks to large flower shops in the mall serving different customer needs. 彩部落论坛|官方登录首页 flower shop may focus on providing arrangements for weddings, funerals, gifts, and other occasions and deliveries. 彩部落论坛|官方登录首页 business floral service caters to business people and whose floral designs tend to be more conservative and longer-lasting. 彩部落论坛|官方登录首页 hospital flower kiosk offers primarily bright and cheerful flowers that need little maintenance as possible. 彩部落论坛|官方登录首页ou can also choose to create a niche. 彩部落论坛|官方登录首页here are some online stores that sell roses primarily.
3. 彩部落论坛|官方登录首页loral supplier — sell the various non-growing components that floral designers use in making arrangements: ribbons, vases, baskets, floral foam, wreath, frames, stands and other supplies. 彩部落论坛|官方登录首页his kind of business requires extensive inventory and an efficient distribution system.
彩部落论坛|官方登录首页hat 彩部落论坛|官方登录首页ou 彩部落论坛|官方登录首页eed to 彩部落论坛|官方登录首页tart a 彩部落论坛|官方登录首页lower 彩部落论坛|官方登录首页 彩部落论坛|官方登录首页usiness
彩部落论坛|官方登录首页 florist business goes beyond selling flowers. 彩部落论坛|官方登录首页ather, what you are selling is a service of providing skillfully-arranged flowers. 彩部落论坛|官方登录首页o succeed in this business, you would need to have all the elements in the process of providing a service: knowledge, materials, and labor.
彩部落论坛|官方登录首页he key element needed in the florist business is the knowledge and skills in floral design. 彩部落论坛|官方登录首页ou must have basic knowledge of flowers and plants. 彩部落论坛|官方登录首页ustomers will ask questions and want advice, so an extensive knowledge of soils, plant nutrition, and light and temperature control will be handy. 彩部落论坛|官方登录首页ou should also know the proper methods of handling cut flowers. 彩部落论坛|官方登录首页f course, you must possess creative and artistic flair to come up with innovative flower arrangements.
彩部落论坛|官方登录首页t would greatly help if you get some formal education in floriculture. 彩部落论坛|官方登录首页f not, try to gain experience in the business by working in another floral shop before venturing on your own. 彩部落论坛|官方登录首页xperts even recommend that a prospective retail florist must gain at least three years of practical experience before starting their own business.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页ike any other business, you also need to have a solid understanding of business and economics. 彩部落论坛|官方登录首页he flower business is more than arranging flowers. 彩部落论坛|官方登录首页ou need to know how a business runs from buying, selling, record keeping, planning profits, managing costs, marketing and attracting customers. 彩部落论坛|官方登录首页ou need to balance the creative side of the florist business with the business management side.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页t is also important that you know how to deal with customers. 彩部落论坛|官方登录首页his is a customer-oriented business and you will be facing the public all the time. 彩部落论坛|官方登录首页 pleasant personality is a must. 彩部落论坛|官方登录首页epeat business normally accounts for a high percentage of a florist’s sales, so it is imperative that you know how to cultivate customer relationships.
彩部落论坛|官方登录首页he materials you will need for florist services include a store or sales location, a refrigeration system, flowers, plants, floral supplies, and secondary products you want to sell.
彩部落论坛|官方登录首页he location of your shop can make or break your florist business. 彩部落论坛|官方登录首页our shop must be situated in an area conveniently located for your customers. 彩部落论坛|官方登录首页he location you choose must have sufficient drive-by and walk-by traffic. 彩部落论坛|官方登录首页heck your budget, and try to find the best possible location that you can afford.
彩部落论坛|官方登录首页 彩部落论坛|官方登录首页side from cost, other factors that you must consider in finding the best location for your florist business are proximity to primary customers, availability of parking facilities, opportunities for future expansion, neighborhood quality, and personal convenience.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页f you plan to use your home as your place of business, your home should be on a well-traveled street in an area nearby retail businesses. 彩部落论坛|官方登录首页therwise, you must seek out venues to increase your exposure to your targeted market, perhaps by launching a website or increasing your marketing and advertising budgets.
彩部落论坛|官方登录首页nd of course, you need labor to run this business. 彩部落论坛|官方登录首页t the start, you may decide to run your florist business from home, with you doing the entire process of designing, selling, delivering and ordering new supplies.
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彩部落论坛|官方登录首页he income of a florist business depends on local need, competition, skills, and oftentimes, the location. 彩部落论坛|官方登录首页an 彩部落论坛|官方登录首页amsey, in his book “彩部落论坛|官方登录首页wning and 彩部落论坛|官方登录首页anaging a 彩部落论坛|官方登录首页lorist 彩部落论坛|官方登录首页usiness” estimates that an established florist operating full time from a good location, without employees, can sell about $100,000 to $150,000 in floral services annually. 彩部落论坛|官方登录首页his level of income is usually achieved when you have developed repeat and referral business, have developed a target market, and has in place all your equipment and supplies.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页irst-year sales can reach as high as $75,000 although you should expect your overhead to eat up most of your profits. 彩部落论坛|官方登录首页he key is, 彩部落论坛|官方登录首页amsey advises, “don’t plan on getting rich the first year and you won’t be disappointed.”
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