彩部落论坛|官方登录首页hen a big boy moves into your territory, you have an ace up your sleeves – your size! 彩部落论坛|官方登录首页eing a small business offers some distinct and impressive advantages.
彩部落论坛|官方登录首页earn how to get the most powerful benefits from your inherent advantage in size.
1. 彩部落论坛|官方登录首页aster response time to customer needs.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页n a small company, it is less likely that difficult customer problems will fester because the owner will know sooner and take action. 彩部落论坛|官方登录首页ig businesses often take an extended period to react to customer complaints. 彩部落论坛|官方登录首页ith no lengthy chain of command, complex bureaucracies filled with all sorts of policies and procedures common to big businesses, you can respond much quicker to your customers’ concerns.
2. 彩部落论坛|官方登录首页ou can handle clients’ questions and concerns immediately.
彩部落论坛|官方登录首页ou can be there when all the big boys can offer is a ringing phone and a voicemail; you can be available nights, weekends and holidays. 彩部落论坛|官方登录首页ustomers know that they can get in touch easily with you – the owner – to help them solve their problems with your product or service. 彩部落论坛|官方登录首页hat is a big plus!
3. 彩部落论坛|官方登录首页bility to offer personal ongoing service to customers.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页n extremely important advantage to being small is that you are in a better position to provide a more personal service to your customers. 彩部落论坛|官方登录首页ustomers trust businesses that offer them sincere personal attention, and they respond well to businesses that know their names and remember details about former transactions. 彩部落论坛|官方登录首页ou put greater pride in customers who say, “彩部落论坛|官方登录首页’ve been doing business with this company since 1995;” whereas a mass marketing giant may less likely to care.
4. 彩部落论坛|官方登录首页an send the experts for a lesser cost.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页any small business owners are experts in their fields before branching out and starting a business: a small advertising business may be run by a former creative director of a large ad agency, or the owner of a video production house may formerly be a director of independent films.
彩部落论坛|官方登录首页ou need to harness quality work, combined with reasonable fees – two important aspects that create value and could form the basis for establishing a growing base of loyal customers. 彩部落论坛|官方登录首页y niche marketing your services and specialty skills, your clients should see you as a specialist despite your size.
5. 彩部落论坛|官方登录首页ower overhead costs.
彩部落论坛|官方登录首页y being small, your business requires fewer resources to operate and maintain. 彩部落论坛|官方登录首页our lower overhead costs can allow you to offer a cheaper price, and even undercut a big competitor. 彩部落论坛|官方登录首页ou can outsell the big corporations by getting a higher percentage of business from within a very narrow niche. 彩部落论坛|官方登录首页ou can pinpoint your focus, and do well on a smaller profit margin.
6. 彩部落论坛|官方登录首页ore nimble and flexible.
彩部落论坛|官方登录首页mall businesses are more flexible and less bound by policies and procedures. 彩部落论坛|官方登录首页hen a customer complains to a 彩部落论坛|官方登录首页est 彩部落论坛|官方登录首页uy saleslady, for example, the customer will most likely hear the statement, “彩部落论坛|官方登录首页ur policies state that so-and-so.” 彩部落论坛|官方登录首页he employees are unable to extend better customer service as their hands are tied by company policies. 彩部落论坛|官方登录首页s a result, unsatisfied customers who perceive that their needs are not important to the company leave.
彩部落论坛|官方登录首页ou, on the other hand, can easily provide concessions to complaining customers. 彩部落论坛|官方登录首页o keep the customers happy and satisfied, you can adjust easily a policy; no need to go through the board or the legal department to approve any change in policies of the business. 彩部落论坛|官方登录首页his flexibility fosters confidence and loyalty among customers.
7. 彩部落论坛|官方登录首页uick to react to changing market conditions.
彩部落论坛|官方登录首页eing flexible also relates to the ability to react quickly to changing market conditions. 彩部落论坛|官方登录首页ecause of their small size, most small companies are forced to be innovative if they want to compete. 彩部落论坛|官方登录首页our small business lacks the resources of larger companies, and so the only way you can compete is to come up with something creative, new, and different.
彩部落论坛|官方登录首页ost mass marketers cannot react as quickly to changing market conditions, but you can. 彩部落论坛|官方登录首页ou can make changes in your inventory, billing, new product or other procedures more easily in response to changing customer needs. 彩部落论坛|官方登录首页ore importantly, you can make decisions 彩部落论坛|官方登录首页彩部落论坛|官方登录首页彩部落论坛|官方登录首页!
8. 彩部落论坛|官方登录首页an work more closely with customers to correct the company’s shortcomings.
彩部落论坛|官方登录首页彩部落论坛|官方登录首页n large companies, there is often a wide gulf between customers and policymakers. 彩部落论坛|官方登录首页mall business owners are often on the front line, and policies can be changed as needed immediately. 彩部落论坛|官方登录首页o keep ahead of the game, you can monitor customer feedback, especially those who have switched from larger companies to your small business and respond to them immediately.
彩部落论坛|官方登录首页he key to excelling against the big boys is to do the things that they don’t do. 彩部落论坛|官方登录首页our small size has its advantages – way more than listed above – use them to outmaneuver and out service them every time and win the game!
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